At Ides,
We don’t just make hats. We solve a problem every runner knows too well: finding gear that actually performs when it matters most.
We started small in 2021, cleaning hats for friends and selling a few styles here and there. But as we listened to runners, from weekend warriors to elite athletes, one thing became clear: the market was missing true high-performance headwear. Lightweight. Breathable. Reliable on training days. Rock-solid on race day.
So, we built it. Every hat we release is tested, refined, and improved based on real feedback from real runners. No gimmicks. No fluff. Just premium headwear engineered to help you run longer, faster, and stronger without distraction.
And we didn’t stop there. From hats, we have expanded into high-performance singlets and socks. Each piece is designed with the same commitment to comfort, durability, and performance that started it all.
At the end of the day, it’s not about us. It’s about you: hitting your next PR, stacking more miles, and chasing the high only running delivers. If our gear gives you even a 1% edge, then we’ve done our job.
Founder
Yo, meet RR. OCR athlete. Engineer. Now founder of IDES.
He started in his room, cleaning old hats just to pay rent.
Then he spotted what no big brand cared about: runners spend on shoes but ignore the hat. The thing that protects your head, keeps you cool, blocks sweat, and helps you last longer.
So he built IDES. Not fashion caps. Performance hats.
He tested every design himself. Then launched the IDES Tester program so athletes could wear-test before production.
He’s repped the Philippines at Spartan Race World Champs in Lake Tahoe. He knows what gear fails. He knows what gear wins.
Every brim. Every stitch. Every fabric. Obsession.
Even his wife Marj jumped in—designing drops, packing orders, hand-delivering in the early grind.
Now IDES is exploding.
Because RR doesn’t sell hats. He sells consistency.
Shoes make you faster. Hats keep you going.
And IDES? It’s for runners who don’t ever stop.